They’re like designing candy. Small, tasty little things that are supposed to catch the eye and the interest.
Alex is a little iffy on the bright colors, but he’s more a monochrome minimalist guy. I think the black and white thing can be done right, and has been done right about a gazillion times before- I have to say I like a little (okay a lot) of color.
So color we go.
Don’t we all feel like this?
Reading articles like “10 Traits a Designer/Entrepreneur/Web Marketer MUST Have!”* or “Advice from the Top People In Whatever Field”** or “50 Reasons Why These People Are Successful (And You’re Not)”***, it’s really easy to feel like you’re completely unprepared for whatever endeavor you’re attempting. And then, just as you’ve reassured yourself that no one like that actually exists, you meet someone at a networking event and you start talking about one of these things -let’s say- marketing, and the conversation goes like this:
“Yeah, I got a twitter account, I’m still figuring out how to use it… It’s a little intimidating to be honest.”
“Oh, it’s like that at first, but if you’re a social media guru (like me), and you really enjoy being connected all the time to everyone (like me), and if you want to be up-to-date on all the events and news (like me), then it’s just perfect.”
“Oh, okay. Uh… what if you’re not one of those people?”
“Then you probably shouldn’t be in marketing.”
(On a side note, I’m never going to be one of those gurus like our hypothetical conversationalist, so clearly I need to hire one.****)
And then you go home and you’re freaking out because there ARE people out there who seem to match those “Top Ten Traits” list and you’re not one of them and ohmygodyou’reafailure.
…then you realize that they only talked about one trait. And only if you found ten people each with a stunning pedigree in one of those traits and brought them together Transformers-style would you have The One.
Then you feel better and go dig out your favorite Batman movie.*****
*I didn’t bookmark this article.
**Or this one.
***In fact, I’ve stopped reading them. Or at least I’ll tell myself that until I see another link to one and then I’ll click it, read it, feel bad, but not tell you I read it so that I can maintain the façade of feeling superior.
**** For, like, everything. I want them to follow me around taking Instragram photos of everything I eat and I want them to hide behind my shoulder so that I can bend my chin into my neck awkwardly and take awful selfies.
***** Disclaimer: this is not an excuse to not try to improve one’s self. You should always try to improve yourself! But you can’t shoot for perfection. $*
$* Saying ‘you’ instead of ‘I’ is a total cop-out for bloggers, beeteedubs. Shame on you.